Brand Discovery – digitalpithachecklist

Brand Discovery Checklist

Kindly provide us with the following details for a hassle-free experience:

Email *

1. What are the three core values your organization stands for? We shall portray your brand based on these three power words? *

2.What would you say are the strengths of your organization in the current market? *

3 . What are the opportunities that are arising for your brand in the future? *

4. Can you explain the problem statement of your industry and measures you have taken to tackle it? *

5. How are you different from the same players of the market? *

6. Can you explain to me the range of your services and how you would like me to highlight them? *

7. What is your Hero Service or Product? *

8. Is your consumer and customer the same? (If not, who has the purchasing power?) *

9. What is your minimum ticket value and maximum value? *

10. Can you provide me a segmentation about your customers including the language they prefer to speak in, the place they belong to, their gender specifications, their social class, and the age group they are from? *

11. Can you specify the interests of your customer base? *

12. How are you currently generating your sales? Which are the channels (online, offline, cold calls or referrals?) you have been using? And can you segment it according to the percentage? *

13. Share us few of the websites or grids when it comes to the best ideas? *

14. What is the purpose of the content? Whether you're writing to inform, educate persuade, or entertain, the tone and language we use will vary accordingly? *

15. Is there any personal branding involved or is there any personal branding required? *

16. Are there any impact words that we can use? *

17. Which brands are the industry holders? *

18. Who are your competitors? *

19. Do you have any reference sites or sources in mind that you would like us to go through? *

20. Any additional detail you’d like me to know? *

21. Would you want a professional approach or creative approach when it comes to the website? *

22. The Most valuable product? *

23. Number of customers + years of experience *

24. USP (unique selling point) *

25. Specialization *

26. Competitor's details with website link (if available) *

27. Industry details *

28. Team members (if required)

29. In how many locations are your located? *

30. Any additional remarks: If you have any doubts kindly contact us. *